How do you create an advertising brand for a company, challenging the old approaches of advertising?!
Business Defining & Design
Karizor delivers digital advertising displays (Brandboard) to (mostly) local and small businesses, helping them communicate to their targeted audience in the right moment and context. We choose "Context-Aware Content" as the foundation of the brand identity design. An approach that distances itself from usual advertising mainstream.
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Naming
The name is derived from the Farsi word "Kariz" which is the name of the ancient networked underground water wells (that are still working to this day).
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Digital Design
We designed and developed Karizor website, based on brand services and targeted audiences.
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Visual Identity Design for brand touch-points
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Copywriting and developing brand tone
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