Ritzic Agency

Core Concept

As a producer of high-quality clothing and personal accessories, JQC asked us to develop their identity and exposure, based on their design approach; Premium High-End clothes with Hand-Crafted production.

Positioning and Targeting

We positioned the brand to communicate and resonate with the targeted audience. The general characteristics related to success were the foundation of the brand DNA.

Brand Story and Presentation Approach

We developed the brand vision and style through common characteristics of "High-End fashion" and "Success in life".

Tagline

The tagline refers to precisely and passionately crafted style of both the "Products (as fashion)" and "Persona (as a successful person)".

ADs and Brand Presentations

The advertising campaign communicates the Brand Story and Presentation Approach: Common characteristics of "Success in life" and "High-End fashion".

Digital Experience

We developed and designed the website in alignment with Visual Identity, User Functional and Emotional Experience, and Brand DNA.

Production Management

JQC asked us to design and manage the production of hand-crafted parts to create a premium value for its products. In collaboration with Jeweler Craftsmen, we managed the production process of silver buttons and studs to create a unique and high-value product quality and experience.